Theater Eisleben

Show diversity. Be a stage for the region.

The Eisleben Theatre is one of the oldest continuously operating theatres in post-war Germany and is firmly anchored in the Mansfeld-Südharz region. The aim of the project was to translate this special history into a contemporary identity and to reposition the theatre as an open, diverse and relevant cultural venue.

The focus is on the newly developed logo. As a word mark, it combines the two elements ‘Theatre’ and ‘Eisleben’. The two-line terms are mirrored and merge into a common form. Between them, a space opens up – like a stage in the layout – which absorbs and stages content. The theatre thus becomes both a venue and a setting for performances, encounters and cultural experiences.

The visual identity consistently follows the idea of diversity. Instead of a key colour, a flexible colour range was developed, which is always combined in pairs in the applications. Contrasts are also used typographically: serif and sans serif fonts stand in opposition to each other and combine tradition and the present, literary ambition and factual information. Design thus becomes an expression of scene changes, shifts in perspective and openness – curtain up, stage clear.

Parallel to the visual identity, we developed the theatre's mission statement. It describes the Eisleben Theatre as a publicly funded cultural institution for the entire region, as a place of communication, education and encounter, and as a reliable partner.