The design task here was a highly complex one – because of the differences between the individual buildings and building dimensions, the way the exhibition centre is interlocked into its dense urban context and the need to integrate the newly built extension on the north side. The new way-finding and information system is based on a strong concept, it is functional and supports a unified visual identity, taking into account the existing CI guidelines of the trade-fair company.

Good orientation around the site is ensured by site plans, signage, zone identification and, during events, by the halls plans on which the individual stands and companies are marked. At every point and at all times around the centre, visitors and exhibitors have rapid access to event- and marketing-related information, displayed on screens and banners and printed in leaflets.

The design features of the information elements harmonise well with the surroundings. Visually and in terms of communicative function the format modules, the colours and typography of the Koelnmesse CI, the layout systems and special structural features all combine to strengthen the identity of both the location and the company.

Koelnmesse
Visual communication | Information and wayfinding system