A distinctive new delivery centre and showroom was built to extend the already famous BMW complex in the North of Munich. Prominently located by the main ring road and within sight of the Olympiapark, BMW Welt is a place for communication and encounter. The visual communication for the building offers orientation to visitors, employees and also customers collecting their new vehicles. It also supports the image and experience of the BMW brand. All the information signs across the BMW complex were formulated and designed to produce a consistent image, further strengthening the BMW identity. By using just a few elements for design and content, the visual communication was thus harmonised throughout BMW Welt, in the museum, in the production halls and in the high-rise headquarters building.
Visual communication | Information and wayfinding system
Numbering system for buildings, zones and rooms | Objectives | Visitor and traffic signage: Delivery, pick-up automobiles, plant tour, business counter, auditorium, automobile presentation, motorcycle presentation, shop, catering, parking, mobility on demand | Design | Typography, layout | Pictograms | Construction drawings | Digital information systems: Design and construction drawings for display mounts and supports | All work stages
BMW Welt approx. 73,000 sqm
BMW AG und Coop Himmelb(l)au