The state parliament presents itself as open, diverse, citizen-oriented, friendly and humorous with the campaign we designed. It attracts numerous visitors from young to old to the Maximilianeum to take a look behind the scenes of the work of our representatives.

Well-known advertising slogans, transferred to the state parliament, show the Maximilianeum as a place where – similar to the free economy – a competition of political ideas takes place in a positive sense. The best ideas for the future of the country.