Image campaign for interim quarters
The Munich City Library Am Gasteig is moving to the temporary premises HP8 in Sendling and the Motorama opposite, while The Gasteig cultural centre is being renovated and modernised. The temporary premises are the historic Hall E in the HP8 building in Sendling (a former transformer hall next to the new Isarphilharmonie) and the Motorama (former car salon built in the early 1970s).
“Come up the river Isar and across the road with us.” The campaign informs about moving out of the Gasteig, its farewell, the openings and the time at the temporary locations.
New locations, a new concept and a new program. We have designed key visuals for both locations and supplemented the basic elements of the visual appearance, which we developed with two fonts and two light colours.
Client: Munich Municipal Library