Messe München International

Fairgrounds are showplaces. Goods, systems and products are presented to professionals, customers and onlookers. This huge number of people not only has information needs. They communicate as individuals, in groups, as a delegation in the booths, catering and entertainment locations. Communication on fairgrounds is often predetermined, intentional and linear, in contrast to communication within a city which is open, casual, spontaneous and random. Functionally, structurally and atmospherically speaking, fairs resemble transport facilities such as train stations or airports.
Perceptive faculties are challenged in numerous ways. The density of people per unit area is generally unusually high, which shifts the visual horizon above the heads of people.
If you want to reach a specific goal quickly, it requires the utmost attention, and the visual environment is perceived only fleetingly. In addition to this physical and mental strain, it is not uncommon to be aggravated by the fact that in places where path decisions should be made – these are usually places with a higher number of people – advertising ads often dominate the arey.
The design of an information and wayfinding system is primarily concerned with the visual communication of architectural features, the coding of buildings and building components, which requires a thorough analysis of the urban structure. It is about the zoning of areas, roads and paths, especially those of traffic, parking, delivery and visitor guidance. Of particular importance is the zoning of spaces by defining visual axes, fields of view and viewing spaces.

Messe München International
Visual communication | Information and wayfinding system

Naming and numbering system for halls, buildings and rooms | Wayfinding concepts | Design | Typography, layout | Construction drawings | Digital information systems: Design and construction drawings for display mounts and supports | Large-scale lettering | Event-related information | Site and hall plans, exhibition plans, plans of service facilities | All work stages

16 exhibition halls 180,000 sqm | Outdoor exhibition area 360,00 sqm | Entrance buildings 35,600 sqm | Administration Building 35,000 sqm | Congress Center 51,000 sqm | Multi-storey car park

Messe München Baugesellschaft mbH
Planungsgemeinschaft Architekten Kaup Scholz Jesse und Partner, Obermeyer Planen + Beraten
Karsten de Riese, Stefan Müller-Naumann

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